Traditional Contents Digitization Project
In traditional culture dx.Creating new Japan content.
The world of traditional culture is still largely un-digitalized. In the future, digital content creation and marketing communication will be essential in all areas.
We bring DX to the world of traditional culture through collaborations with creators, marketers, designers and companies in the digital world, such as “Sumaho Noh”, which records Noh plays in 360° VR, and “Cyber Tea Ceremony”, which is e tea ceremony njoyed through interactive digital images.
By digitizing, we will also preserve masterful techniques and special performances and events as an archive, passing them on and preserving them for future generations.
The Four T’s
By hybridizing the “4 T’s” :TEA, TRADITION, TECHNOLOGY and TRANSFORMATION, we spread the spirit of Japanese ZEN (goodness and Zen spirit) throughout the world.